TLD Offerings

All TLD auctions have now ended. Learn about UNR’s .Brand and TLD Acquisition Services by contacting our team.

Schedule a TLD Acquisition Meeting

A general overview of each available asset is below.

Starting bid amounts for any TLD auctions may be reduced by the seller, but not increased.

Starting bid:

$400,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .audio?

.audio gives your voice a website

Who is .audio for?

Apps, musicians, podcasts, sound engineers, audio equipment, and more

Where is the term “audio” used?

810,000+ websites in 230+ countries and territories use “audio” in their domains or homepages

How many .audio domains are there?

4,700+ .audio domains are registered

What makes .audio unique?

.audio encapsulates every part of a multi-billion dollar industry that is now nearly 100% digital

Is the .audio TLD restricted?

No. Anyone can use .audio domains for any purpose

Financials

How much do individual .audio domains cost?

The current MSRP for .audio domains is $129/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .audio namespace and an unlimited number of domains in it, Estibot appraises a single domain, audio.com, for over $1 million USD

Starting bid:

$125,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .blackfriday?

.blackfriday is the domain ending that symbolizes shopping for the world

Who is .blackfriday for?

Nearly every single e-commerce and brick & mortar business

Where is the term “Black Friday” used?

240,000+ websites in 132+ countries and territories use Black Friday in their domains or homepages


How many .blackfriday domains are there?

1,000+ .blackfriday domains are registered

What makes .blackfriday unique?

.blackfriday gives retailers a dedicated platform for what has become a months-long annual tradition

Is the .blackfriday TLD restricted?

No. Anyone can use .blackfriday domains for any purpose

Financials

How much do individual .blackfriday domains cost?

The current MSRP for .blackfriday domains is $129/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .blackfriday namespace and an unlimited number of domains in it, Estibot appraises a single domain, blackfriday.com, for over $170,000 USD

Starting bid:

$125,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .christmas?

.christmas is the domain ending for one of the most cherished religious holidays and shopping seasons

Who is .christmas for?

Anyone who wants to spread the holiday cheer, including retailers, nonprofits, event venues, artists, families, bloggers, and cooks

Where is the term “Christmas” used?

More than 1.03 million websites in 220+ countries and territories use “Christmas” in their domains or homepages


How many .christmas domains are there?

1,600+ .christmas domains are registered

What makes .christmas unique?

There’s no Easter season, Valentine’s season, or Thanksgiving season. There’s only a Christmas season, and there’s only one .christmas

Is the .christmas TLD restricted?

No. Anyone can use .christmas domains for any purpose

Financials

How much do individual .christmas domains cost?

The current MSRP for .christmas domains is $39/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .christmas namespace and an unlimited number of domains in it, Estibot appraises a single domain, christmas.com, for over $1.1 million USD

Starting bid:

$700,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .click?

.click is the universal call-to-action for everything on the internet

Who is .click for?

Anyone running a website and marketing effort, on (or off) the Web

Where is the term “click” used?

More than 6.7 million websites in 240+ countries and territories use “click” in their domains or homepages


How many .click domains are there?

38,000+ .click domains are registered

What makes .click unique?

.click is not only one of the few extensions that can be used by anybody for any purpose, but it may be the only one of them that encourages an action

Is the .click TLD restricted?

No. Anyone can use .click domains for any purpose

Financials

How much do individual .click domains cost?

The current MSRP for .click domains is $9/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .click namespace and an unlimited number of domains in it, Estibot appraises a single domain, click.com, for over $130,000 USD. payperclick.com sold for $100,000 USD in 2018

Starting bid:

$300,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .country?

.country is the domain ending for the #1 music genre in America

Who is .country for?

Apps, artists and music labels, podcasts, studios, fans, events, and more

Where is the term “.country” used?

More than 1.9 million websites in 240+ countries and territories use “country” in their domains or homepages

How many .country domains are there?

1,000+ .country domains are registered

What makes .country unique?

.country is a flexible extension that can be used for more than just music, such as events, lifestyle marketing, politics, and more

Is the .country TLD restricted?

No. Anyone can use .country domains for any purpose

Financials

How much do individual .country domains cost?

The current MSRP for .country domains is $29/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .country namespace and an unlimited number of domains in it, Estibot appraises a single domain, country.com, for over $450,000 USD

Starting bid:

$175,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .diet?

.diet is the domain ending for businesses and individuals that specialize in health and wellness

Who is .diet for?

Lifestyle brands, nutritionists, trainers, gyms, medical professionals, meal prep plans, influencers and bloggers, and more

Where is the term “diet” used?

440,000+ websites in 220+ countries and territories use “diet” in their domains or homepages

How many .diet domains are there?

1,400+ .diet domains are registered

What makes .diet unique?

.diet is a short and skinny domain ending that gets straight to the point for a rapidly growing industry full of niche communities

Is the .diet TLD restricted?

No. Anyone can use .diet domains for any purpose

Financials

How much do individual .diet domains cost?

The current MSRP for .diet domains is $129/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .diet namespace and an unlimited number of domains in it, Estibot appraises a single domain, diet.com, for over $630,000 USD

Starting bid:

$175,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .flowers?

Just like the industry it supports, the .flowers domain ending stays under-the-radar, despite having the potential to be everywhere you look

Who is .flowers for?

Florists, gift shops, arts & crafts stores, landscape designers, artists, parks, and more

Where is the term “flowers” used?

400,000+ websites in 210+ countries and territories use “flowers” in their domains or homepages

How many .flowers domains are there?

1,100+ .flowers domains are registered

What makes .flowers unique?

There are potentially thousands of florists in major cities, which businesses and individuals rely on for decorating and special occasions. Using TheirCity.flowers can help put them on the map

Is the .flowers TLD restricted?

No. Anyone can use .flowers domains for any purpose

Financials

How much do individual .flowers domains cost?

The current MSRP for .flowers domains is $129/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .flowers namespace and an unlimited number of domains in it, Estibot appraises a single domain, flowers.com, for over $5.8 million USD. eflowers.com sold for $1,000,000 USD in 2003

Starting bid:

$2,800,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .game?

Gaming was a trillion-dollar industry even before the rise of e-sports, making .game arguably one of the most valuable extensions on the internet

Who is .game for?

Game developers, apps, retailers, athletic events, streaming channels, news, and more

Where is the term “game” used?

More than 1.54 million websites in 240+ countries and territories use “game” in their domains or homepages

How many .game domains are there?

2,200+ .game domains are registered

What makes .game unique?

.game is for a passionate community of businesses, journalists, and individuals of all ages, that has evolved from the field to the screen

Is the .game TLD restricted?

No. Anyone can use .game domains for any purpose

Financials

How much do individual .game domains cost?

The current MSRP for .game domains is $349/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .game namespace and an unlimited number of domains in it, Estibot appraises a single domain, game.com, for over $560,000 USD. Mathgames.com sold for $725,000 USD in 2013

Starting bid:

$75,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .guitars?

.guitars is the domain ending for one of the most prominent musical instruments across every culture and language

Who is .guitars for?

Musicians, retailers, manufacturers, teachers and tutors, collectors, vloggers, and more

Where is the term “guitars” used?

200,000+ websites in 150+ countries and territories use “guitars” or “guitar” in their domains or homepages

How many .guitars domains are there?

800+ .guitars domains are registered

What makes .guitars unique?

.guitars can be a visual platform for a soulful community that isn’t limited by words or genre

Is the .guitars TLD restricted?

No. Anyone can use .guitars domains for any purpose

Financials

How much do individual .guitars domains cost?

The current MSRP for .guitars domains is $129/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .guitars namespace and an unlimited number of domains in it, Estibot appraises a single domain, guitars.com, for over $770,000 USD

Starting bid:

$850,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .help?

.help is the domain extension businesses and individuals use as a dedicated resource to assist others

Who is .help for?

Customer support, nonprofits, healthcare services, training resources, consultants, knowledge destinations, and more

Where is the term “help” used?

More than 11.5 million websites in 250+ countries and territories use “help” in their domains or homepages

How many .help domains are there?

17,600+ .help domains are registered

What makes .help unique?

The internet is the first place people go to for help. .help domains make it easy for them to find the information they’re seeking

Is the .help TLD restricted?

No. Anyone can use .help domains for any purpose

Financials

How much do individual .help domains cost?

The current MSRP for .help domains is $29/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .help namespace and an unlimited number of domains in it, Estibot appraises a single domain, help.com, for over $800,000 USD

Starting bid:

$100,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .hiphop?

.hiphop is the domain extension for the music that has defined culture for the last 25 years

Who is .hiphop for?

Apps, artists and producers, podcasts, studios, dancers, and more

Where is the term “hiphop” used?

110,000+ websites in 190+ countries and territories use “hiphop” or “hip hop” in their domains or homepages

How many .hiphop domains are there?

500+ .hiphop domains are registered

What makes .hiphop unique?

Hiphop has taken over music, social media, and fashion. .hiphop embraces every aspect of this evolving culture

Is the .hiphop TLD restricted?

No. Anyone can use .hiphop domains for any purpose

Financials

How much do individual .hiphop domains cost?

The current MSRP for .hiphop domains is $129/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .hiphop namespace and an unlimited number of domains in it, Estibot appraises a single domain, hiphop.com, for more that $250,000 USD

Starting bid:

$0.00 USD
Bid increment only

Reserve price:

NONE

Bid on this asset

Overview

What is .hiv?

.hiv is the digital red ribbon that signifies our solidarity with the fight against AIDS

Who is .hiv for?

Healthcare providers, community services, support groups, corporate philanthropy, bloggers, and more

Where is the term “HIV” used?

More than 64,000 websites in 180+ countries and territories use “HIV” in their domains or homepages

How many .hiv domains are there?

300+ .hiv domains are registered

What makes .hiv unique?

Three-character domain endings are rare, and few carry the significance of .hiv

Is the .hiv TLD restricted?

No. Anyone can use .hiv domains for any purpose

Financials

How much do individual .hiv domains cost?

The current MSRP for .hiv domains is $199/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .hiv namespace and an unlimited number of domains in it, Estibot appraises a single domain, hiv.com, for over $200,000 USD

Starting bid:

$500,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .hosting?

.hosting is the domain ending that represents the backbone of the internet

Who is .hosting for?

Hosting providers, data centers, website builders, designers, domain registrars, and more

Where is the term “hosting” used?

More than 4.67 million websites in 240+ countries and territories use “hosting” in their domains or homepages

How many .hosting domains are there?

3,200+ .hosting domains are registered

What makes .hosting unique?

From test environments and private servers to cloud storage, .hosting is a flexible TLD that can be used by anyone managing online data

Is the .hosting TLD restricted?

No. Anyone can use .hosting domains for any purpose

Financials

How much do individual .hosting domains cost?

The current MSRP for .hosting domains is $349/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .hosting namespace and an unlimited number of domains in it, Estibot appraises a single domain, hosting.com, for over $11,000,000 USD. webhosting.co.uk sold for $500,000 USD in 2012

Starting bid:

$0.00 USD
Bid increment only

Reserve price:

NONE

Bid on this asset

Overview

What is .juegos?

The Spanish word for “games,” .juegos is everything that .game embodies, but for one of the fastest growing languages in the world

Who is .juegos for?

Game developers, apps, retailers, athletic events, streaming channels, news, and other sites serving Spanish-speaking markets

Where is the term “juegos” used?

More than 78,000 websites in 140+ countries and territories use “juegos” in their domains or homepages

How many .juegos domains are there?

500+ .juegos domains are registered

What makes .juegos unique?

.juegos is the ideal companion to .game for 1 billion Spanish speaker

Is the .juegos TLD restricted?

No. Anyone can use .juegos domains for any purpose

Financials

How much do individual .juegos domains cost?

The current MSRP for .juegos domains is $349/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .juegos namespace and an unlimited number of domains in it, Estibot appraises a single domain, juegos.com, for over $390,000 USD

Starting bid:

$2,000,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .link?

.link is a generic TLD with a natural resonance, that epitomizes how businesses and individuals connect on the internet

Who is .link for?

Anyone that needs a website or URL shortener

Where is the term “link” used?

More than 2.8 million websites in 240+ countries and territories use “link” in their domains or homepages

How many .link domains are there?

159,000+ .link domains are registered

What makes .link unique?

.link is a short domain ending that can be used for any purpose. Branded .link domains are frequently used as dependable alternatives to bit.ly and other shortening services

Is the .link TLD restricted?

No. Anyone can use .link domains for any purpose

Financials

How much do individual .link domains cost?

The current MSRP for .link domains is $9/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .link namespace and an unlimited number of domains in it, Estibot appraises a single domain, link.com, for over $800,000 USD. links.com sold for over $790,000 USD in 2019

Starting bid:

$200,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .llp?

.llp is an unlaunched domain ending for Limited Liability Partnerships

Who is .llp for?

Professional services, such as lawyers, accountants, architects, and consultants

Where is the term “LLP” used?

More than 74,000 websites in 150+ countries and territories use “llp” in their domains or homepages

How many .llp domains are there?

.llp is a greenfield namespace with no registration to date

What makes .llp unique?

.llp presents a unique opportunity to launch a three-letter TLD for a high-value audience

Is the .llp TLD restricted?

Yes. Details available in auction data room

Financials

How much do individual .llp domains cost?

MSRP has not been set for .llp

How much are similar domains worth?

While you can own the entire .llp namespace and an unlimited number of domains in it, Estibot appraises a single domain, llp.com, for over $280,000 USD

Starting bid:

$450,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .lol?

Short for “laugh out loud,” .lol is one of the most common phrases found on the internet

Who is .lol for?

Entertainers, writers, meme pages, humor sites, bloggers, internet personalities, and more

Where is the term “LOL” used?

More than 163,000 websites in 210+ countries and territories use “lol” in their domains or homepages

How many .lol domains are there?

11,000+ .lol domains are registered

What makes .lol unique?

.lol is the three-letter TLD that exemplifies nearly every viral trend on the internet. It’s also a natural platform for the passionate League of Legends community

Is the .lol TLD restricted?

No. Anyone can use .lol domains for any purpose

Financials

How much do individual .lol domains cost?

The current MSRP for .lol domains is $29/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .lol namespace and an unlimited number of domains in it, Estibot appraises a single domain, lol.com, for over $395,000 USD

Starting bid:

$350,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .mom?

.mom is the domain ending dedicated to the most important job in the world

Who is .mom for?

Retailers, bloggers, mentors, photographers, family services, and more

Where is the term “mom” used?

More than 470,000 websites in 220+ countries and territories use “mom” in their domains or homepages

How many .mom domains are there?

2,800+ .mom domains are registered

What makes .mom unique?

.mom is a three-letter TLD and an obvious fit for motherhood-related websites when the .com is unavailable

Is the .mom TLD restricted?

No. Anyone can use .mom domains for any purpose

Financials

How much do individual .mom domains cost?

The current MSRP for .mom domains is $29/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .mom namespace and an unlimited number of domains in it, Estibot appraises a single domain, mom.com, for $259,000 USD. moms.com sold for more than $250,000 USD in 2013

Starting bid:

$900,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .photo?

.photo is the domain ending of choice when words don’t paint the whole picture

Who is .photo for?

Photographers and artists, supply stores, studios and exhibits, labs and services, product galleries, bloggers, and more

Where is the term “photo” used?

More than 1.9 million websites in 240+ countries and territories use “photo” in their domains or homepages

How many .photo domains are there?

18,000+ .photo domains are registered

What makes .photo unique?

As the shortest TLD option for an activity that everyone engages in, .photo stands out as an asset that benefits from organic demand

Is the .photo TLD restricted?

No. Anyone can use .photo domains for any purpose

Financials

How much do individual .photo domains cost?

The current MSRP for .photo domains is $29/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .photo namespace and an unlimited number of domains in it, Estibot appraises a single domain, photo.com, for over $1,280,000 USD. It last sold for $1,250,000 USD in 2010

Starting bid:

$325,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .pics?

The abbreviation for “pictures,” .pics is an affable alternative to .photo

Who is .pics for?

Photographers and artists, supply stores, studios and exhibits, labs and services, product galleries, bloggers, and more

Where is the term “pics” used?

More than 220,000 websites in 200+ countries and territories use “pics” in their domains or homepages

How many .pics domains are there?

5,800+ .pics domains are registered

What makes .pics unique?

.pics serves the same audiences as .photo, with a starting bid for half the price

Is the .pics TLD restricted?

No. Anyone can use .pics domains for any purpose

Financials

How much do individual .pics domains cost?

The current MSRP for .pics domains is $29/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .pics namespace and an unlimited number of domains in it, Estibot appraises a single domain, pics.com, for over $302,000 USD. picture.com sold for $225,000 USD in 2020

Starting bid:

$500,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .property?

.property is the inflection point where digital real estate meets intellectual and physical property

Who is .property for?

Property owners and managers, real estate agents, attorneys, contractors, IP professionals, and more

Where is the term “property” used?

More than 1.86 million websites in 240+ countries and territories use “property” in their domains or homepages

How many .property domains are there?

2,900+ .property domains are registered

What makes .property unique?

.property gives the most valuable assets in the world their own address online

Is the .property TLD restricted?

No. Anyone can use .property domains for any purpose

Financials

How much do individual .property domains cost?

The current MSRP for .property domains is $129/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .property namespace and an unlimited number of domains in it, Estibot appraises a single domain, property.com, for over $1,550,000 USD. It last sold for $750,000 USD in 2005

Starting bid:

$450,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .sexy?

.sexy is a bold domain ending for the things we feel most drawn to

Who is .sexy for?

Fashion, entertainment, wellness services, gyms and trainers, beauticians, influencers, and more

Where is the term “sexy” used?

More than 430,000 websites in 220+ countries and territories use “sexy” in their domains or homepages

How many .sexy domains are there?

5,900+ .sexy domains are registered

What makes .sexy unique?

Daring without being polarizing, .sexy is a short and flexible domain ending that speaks to a modern audience

Is the .sexy TLD restricted?

No. Anyone can use .sexy domains for any purpose

Financials

How much do individual .sexy domains cost?

The current MSRP for .sexy domains is $29/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .sexy namespace and an unlimited number of domains in it, Estibot appraises a single domain, sexy.com, for $10,000,000 USD. Sex.com sold for $14 million USD in 2005

Starting bid:

$150,000 USD

Reserve price:

NONE

Bid on this asset

Overview

What is .tattoo?

.tattoo is the domain extension for sharing the stories behind your most personal artwork

Who is .tattoo for?

Tattoo artists, enthusiasts, magazines, directories, and more

Where is the term “tattoo” used?

More than 123,000 websites in 180+ countries and territories use “tattoo” or “tattoos” in their domains or homepages

How many .tattoo domains are there?

1,600+ .tattoo domains are registered

What makes .tattoo unique?

A top-10 generic search term for nearly 20 years, .tattoo presents a unique opportunity to acquire an affordable TLD asset for a well-defined and passionate target market

Is the .tattoo TLD restricted?

No. Anyone can use .tattoo domains for any purpose

Financials

How much do individual .tattoo domains cost?

The current MSRP for .tattoo domains is $39/year USD (Registrars may sell for less)

How much are similar domains worth?

While you can own the entire .tattoo namespace and an unlimited number of domains in it, a single domain, tattoo.com, sold for $750,000 USD in February 2021

All 23 no-reserve auctions begin on April 28, 2021

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